We have one month to go before Lincoln Gardens starts to attend the Regina Farmer’s Market.
Market days are both fun and exhausting. Actually, market day begins the day before market and goes until we get back to the farm and unload the truck.
The day before market we have extra pickers and packers working to fill the amount of veggies needed to take to market and sell on the farm. In the middle of summer, Market days mean that we need double the amount of produce ready for sale, especially on Saturdays. So we are sometimes working right until 9 at night sorting and packing the veggies.
Usually we load the truck the night before market. This means that about 30 bins weighing 50-60 pounds each need to be lifted and placed in the truck. As well, we have the tables, signs, canopies, supplies, cash registers, scales, etc to pack up and get on the truck. The last thing to go on is the ever important power pack. Forgetting to bring our power source is not an option! Loading the truck takes about an hour and there is a specific order things need to go to make it work properly. So at 10 pm the truck is ready to go.
5 am is the starting time for market days. I count the float and make sure there is going to be enough coins to get us through the day. We are often the unofficial coin exchange at the market so I need to bring enough for our use and for any other vendors who may need extra coins through the day. I have never weighed the coin bag but I am sure it must be at least 30 pounds!
Before I leave for market I get the on-farm store ready to go for the day. Set up the cash registers, make sure everything will run smoothly while I am gone. Then I do a last minute walk around to make sure everything I need for market is actually in the truck (power pack!).
I try to leave at 6:30 – 7:00. I pick up my mom on the way into the city and then we drive downtown. Navigating the busy streets on Wednesdays with the market truck can be a challenge. We always hope the street is not closed off yet when we get there on Saturdays.
On Wednesdays we pull into our vendor location and wait for the office traffic to finish and the city to close Scarth St for the day. On Saturdays we “try” to pull into our vendor location but more and more often, some bar-hoper has left their car in our spot and we can not get the big truck into place. This slows down our whole set up and sometimes makes it impossible to actually get the truck into our location. It is frustrating to say the least.
Then we have 45 minutes to unload the truck that took over an hour to load in the first place! We put up the canopies, set up the tables, table covers, umbrella, bring down the bins of veggies and place them on the table, put out the price signs, cash register etc. While we are doing this there is always some ‘early birds’ who want to carry on a conversation while we are obviously busting our butts to set up before the bell rings. Or that one customer who repeatedly comes early and tries to get us to sell before the bell rings. This year I am getting a sign that says “can’t talk…working”.
We usually finish pouring the coins into the tray just as the bell rings and then we start selling like mad. Our line is generally backed up before we even get going. Some customers are patient, other, well, not so much. We try our best to keep the line moving, but everything needs to be weighed or counted and there is only so fast you can go. We have 4 – 5 staff at market, and everyone is moving a the same time, making for some funny situations. Every now and then we will look up from the cash register and see our line and just laugh at the ridiculousness of it. Making things worse is looking across the market at a vendor with no line. We will actually tell people to go across the street to see what the other vendors have if our line gets too out of hand.
We spend the whole day lifting, moving, standing and full out running to get the produce down from the truck , out on the table and through the cash line.
Most of our customers are great. However there is always going to be that handful who try to barter in the midst of a super busy day. “No, they are $2″, “No, we don’t cut cabbage in half”, “No, we can’t sell you 1/2 a bunch of onions”, “No, I don’t have time to cut the tops off”. Or the ones who think we can’t see them putting a bag of carrots into their backpack. And then there are the ones who walk all the way down the street to tell us that so-and-so at the other end is selling their potatoes for 1/2 the price we are. “Thanks, not changing the price”. Next.
The cell phone rings a few times during market. Usually it is a ’situation’ at the farm market or it is a question about how much broccoli we will be bringing back because they have run out at the farm store and don’t have time to pick more today. I sort that out while still ringing in the customer’s order who is in front of me. Multi-tasking at its’ best.
At the end of market we have to re-load the truck, sweep the street and collect any garbage. Even if we are finished we have to wait for the other vendors to pack up and move their vehicles before we can move out.
The drive back to the farm is quick unless we have to make any stops for machine parts or other supplies. We un-load the truck, again, sort any produce that can still be sold, put the rest in the compost, put our market supplies back in their storage areas and wash out the display bins, table covers etc. I throw the market float into the safe and rush into the farm store to see what sort of chaos we have in there.
I close the on-farm store at 9pm and crash. We do this all over again in three days. The on-farm store is open every day of the week so there is lots to do in between RFM days. Usually at some point during the summer I hear myself telling an impatient RFM customer that “we are working on day 90 of 14hr days, give us a break!”. We do our best to stay friendly, but we are not doing this as a hobby with lots of rest in between like some of the vendors. We do get a little cranky after a while.
So is it worth it? You bet. We get to talk to our customers about how the crops are growing, about the things you can cook with hot peppers and really just enjoy working outside in a festival type atmosphere. Most of our customers tell us how much the appreciate what we do. Most of our customers tell us that they love our produce and are loyal to us. The other vendors are great to visit with (when we have time!) and it can feel like a special community of people who care about the same things we do. So even though it is exhausting we will keep doing it.
Don’t forget to Buy Local and support your neighbour farmer we are nearly killing ourselves!